LASCO Brand Introduction from LASCO on Vimeo.
Out of the dusk of California industry comes Los Angeles Shoe Company (LASCO) and this new, introductory brand video. Entitled “The Making of an American Shoe Shop,” this short film piece not only explores how the tradition of hand-crafting footwear in the United States died but also how LASCO is working hard to restore it. Every single material used on LASCO’s kicks, from laces to insole foam to leather, is domestically-sourced and assembled by human beings in Los Angeles. Aside from the patriotic, feel-good ethos that the brand is using as a selling point, the shoes themselves look impressive. From chukkas to standard lace-up hard bottoms and what appear to be basic high-top sneakers, the video offers a nice sneak peek at the subtle, premium leather shoes that LASCO will surely be known for in the near future.
Source: Vimeo
