Here are my finalized pieces that I chose for my Portfolio for Mid terms. The first one is my Herpetology club poster. I had a semi easy time concept wise with this one, however getting taglines to go with it was a real struggle for me on this poster. It took forever and I wound up using my first tagline I came up with, with the addition of 3 words (funny how a couple words can make or break a tagline. ) I don't normally use sex sells on things, however the prospect of nerds and supermodels was too much to pass up. I feel like I could have been more efficient with the tagline development, however I learned some better ways to brainstorm them and think that I will do better on future projects. Total this piece took 2 hours to complete. Our budget was 6 hours.
The next piece is the Red Barn Arts and Crafts fair poster. This piece also was easier for me concept wise, however this piece was more difficult image wise. It only took me a couple revisions however to get it. Most of the time on this poster was spent massaging and arranging text. I'm pretty happy with this piece. I also really like the logo that I came up with on the bottom of the poster the model is holding. Total this piece took 4.9 hours. Our budget was 6 hours.
The next piece is the How Safe magazine layout. This piece was a challenge because of the small amount of text. most of the time on this piece was spent on working with and re arranging the type to the right side. The polishing aspects of this piece were the section header in the upper right and small amount of spot color. This piece took 3 hours total. We had 6 hours budgeted on this spread plus an additional hour for photography
The following pieces are the smokey series. These pieces were a lot of fun, however the challenge was being original and not doing the same ads that have been done before. I did some custom photoshop work for the center images and did a lot of type massaging and tagline editing for these. Total these pieces took 4 hours to do. Our budget was 6 hours. Our budget was 9 hours.
My final piece was the stress magazine layout. This piece was ALOT of text revisions and massaging. I really like how all the text works together in this piece and the use of imagery and pull quote. I had issues with headline arrangement and placement of imagery, however after numerous revisions I came to a good final arrangement. This piece took 7.3 hours to complete, our budget was 12 hours.
I think overall I could have been more efficient with my typesetting and working on things like widows, orphans, and breaks and such. I learned how to brainstorm taglines better however and better ways to develop concept, imagery, and make them work together more cohesively. I think the rest of the semester will see a more effective, efficient design style, and stronger concepts.
