If you want to shoot Polaroids, forget about Polaroid. The company is now little more than a label slapped onto plastic junk, which it then tries to make palatable by paying Lady Gaga to say nice things about it.What you need is to find an old Polaroid camera (the proper ones that spit out the iconic square photos) and load it up with Impossible film. And analog-retro fans are in luck today, as the Impossible Project has launched a new film pack, the PX 680 Color Shade.
PX 680 is much like Instagram for real photos. The colors are vivid and sometimes rather skewed, and odd things can happen thanks to the fact that the emulsion remains sensitive to light for the first few moments after it pops out into the world. If you shield it from bright light after its birth and coddle it for four minutes, you’ll be rewarded with stunningly bright colors.You have to follow the instructions, though. These suggest shooting straight into a box, shooting in a warm place to get brighter colors, and overcranking the exposure slightly to saturate the colors. And the pictures will continue to change for a few days after shooting. Try getting that kind of thing out of your digital camera.
The film works with Polaroid 600 cameras, as well as the SX 70 if it has a neutral density filter (the speed of the film is ISO600). A pack of eight shots will cost you $22. Available now.
PX 680 is much like Instagram for real photos. The colors are vivid and sometimes rather skewed, and odd things can happen thanks to the fact that the emulsion remains sensitive to light for the first few moments after it pops out into the world. If you shield it from bright light after its birth and coddle it for four minutes, you’ll be rewarded with stunningly bright colors.You have to follow the instructions, though. These suggest shooting straight into a box, shooting in a warm place to get brighter colors, and overcranking the exposure slightly to saturate the colors. And the pictures will continue to change for a few days after shooting. Try getting that kind of thing out of your digital camera.
The film works with Polaroid 600 cameras, as well as the SX 70 if it has a neutral density filter (the speed of the film is ISO600). A pack of eight shots will cost you $22. Available now.
Source: Wired.com
