Mieke Meijer of Design Academy Eindhoven has set out to reinterpret the concept with the creation of the material NewspaperWood. Reversing the whole technique and concept, she set out to take stacks upon stacks of newspaper and through a gluing process was able to create a relatively robust material suitable for industrial design. Her efforts were recognized by Vij5 who helped bring NewspaperWood to the world of lifestyle products, as several pieces of furniture were subsequently created and showcased at Ventura Lambrate during Milan Design Week 2011.