Pharrell Williams Named Creative Director of KarmaloopTV

Rapper/producer Pharrell Williams is expanding his focus to include a new TV network aimed at the online generation. KarmaloopTV announced that Williams has been named creative director for the network scheduled to launch later this year. Karmaloop will feature original productions along with movies that have shaped the 18-to-34-year-olds who grew up with the internet. The Grammy-winning Williams, who has created hits for Jay-Z, Britney Spears and other stars, will have a significant equity position in KarmaloopTV, according to the company. In a statement, Karmaloop CEO Greg Selkoe said Williams will help create a brand that will get “cutting-edge youth culture” excited about TV, as MTV did in the 1980s.